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Lynda.com - Effective HTML Email and Newsletters

Posted in: June 24, 2011

Lynda.com - Effective HTML Email and Newsletters
Lynda.com - Effective HTML Email and Newsletters
Duration: 2h 25m | Video: AVC (.MOV) 960x540 15fps 300Kbps | Audio: AAC 48KHz 96Kbps 1ch
Genre: eLearning | Language: English
Effective HTML Email and Newsletters provides in-depth, hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems. Exercise files accompany the course.

Topics include:
* Understanding MIME types
* Reducing spam potential in an email or email list
* Creating content for email campaigns
* Understanding the design constraints of HTML emails
* Building email address lists
* Understanding the ideal coding process
* Designing a plain text email from an HTML email
* Deciding how and when to test an email
* Sending email with canned templates
* Troubleshooting layout, spacing, and image issues
* Adding video to email

Lynda.com - Effective HTML Email and Newsletters

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